Diane has been teaching at the Peter T. Paul College of Business and Economics for over 10 years. She brings to this position a strong background of corporate business experience having held high-level senior positions at top-notch companies including Saatchi & Saatchi, General Foods, Kraft Foods and High Liner Foods. She has run multi-million and billion dollar brands such as Cool Whip and Jell-O, and has done advertising campaigns for high profile Procter & Gamble brands such as Crisco, Tide and Pert Shampoo. Additionally, Diane runs a successful strategic marketing consulting firm, Devine Marketing Group, with a variety of clients including Fortune 100 companies and entrepreneurial start-ups—working on brands from CBS’s “Survivor” to Dannon Oikos Greek Yogurt to UNH’s branding.
In addition to her teaching responsibilities, Diane is the faculty sponsor of the UNH Marketing & Advertising Club (MAC) providing students with real world business exposure and experience with industry leaders through the Speaker Series and Workshops, Real World Business Challenge and the Summit for Marketing & Advertising Careers (MAC SMAC).
M.B.A., Business Administration, New York University
B.A., Communications, Rowan University
ADMN 585: Marketing
MKTG 753: Consumer/Buyer Behavior
MKTG 764: New Product Development
Mizusawa, D. D., Gittel, R., & Merenda, M. (2012). Chapter 6 "Sustainable Marketing". In The Sustainable Business Casebook. Flatworld Knowledge. Retrieved from https://catalog.flatworldknowledge.com/