Research Advancing Knowledge
As part of a research-intensive university, the Peter T. Paul College of Business and Economics at the University of New Hampshire pursues impactful scholarly research that advances theory and knowledge in core business disciplines, economics and hospitality management as a central part of its mission. As a professional school at a land grant university, we also seek to improve business and industry in the state, the region and beyond.
Paul Perspectives
Featured research impacting the field, policy, and practice
Targeted Home Systems to Remove PFAS More Cost-Effective Than System-Wide Solutions
Targeted Home Systems to Remove PFAS More Cost-Effective Than System-Wide Solutions
UNH research finds households willing to pay $13 monthly for 'forever chemical' protection
Article
Digital vs. Traditional Advertising: Research Highlights Impact on Brand Valuation in M&As
Digital vs. Traditional Advertising: Research Highlights Impact on Brand Valuation in M&As
Findings suggest need for revised reporting framework for ad expenditures
Article
Research Explores Potential Pitfalls of Mandated Childcare Policies
Research Explores Potential Pitfalls of Mandated Childcare Policies
Findings offer insights to policymakers worldwide
Article
March Research Recap
Elite Scholars Come Together to Share Research
Elite Scholars Come Together to Share Research
Paul College holds second Bretton Woods Accounting and Finance Ski Conference
Article
Paul College Researchers Use AI to Evaluate Health News Quality
Paul College Researchers Use AI to Evaluate Health News Quality
Study shows machine learning models outperforming lay evaluations
ArticleSearch Publications
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Recent Select Publications
Recently Accepted/Published Papers & Books
Recent Media Mentions
- WMUR Channel 9: NH Covid-19 Seniors Now Getting College Degrees. After missing out on normal high school graduations in 2020 due to COVID-19, New Hampshire's class of 2024 celebrated overcoming pandemic challenges as they crossed college commencement stages.
- New Hampshire Union Leader: UNH Students Analyzing Sports in Helpful Ways. UNH's new sports analytics class gives students hands-on experience working with real data from college teams and professional organizations
- Boston Globe: AI Spotted Fake Health News Better Than People, Per UNH Study. Ermira Zifla and Burcu Eke Rubini, assistant professors of decision sciences, discuss how they trained machine learning models to evaluate the quality of health news stories about new medical treatments.
- News Center Maine: To Win a Super Bowl, a Team Needs to Block, Tackle, Run, Pass, Kick — and Use Analytics. Peter Zaimes, lecturer of decision sciences, speaks about how analytics impacts football and in-game decision-making.
- Phys.org: Research Finds Diversity, Equity and Inclusion Initiatives During Certain Presidencies Can Affect Bottom Line. Phys.com published an article featuring Inchan Kim, assistant professor of decision sciences, who co-authored a study published in the Journal of Business Research, looking at how certain DEI initiatives are impacted by who is president.
- New Hampshire Public Radio: UNH Study Says, When It Comes To Workers' Performance, Trust Is Key New Hampshire Public Radio published an article featuring Rachel Campagna, associate professor of management, and Jennifer Griffith, associate professor of organizational behavior and management, co-authors of a study published in the Journal of Trust Research, looking at gig workers' trust in their managers compared to traditional full-time workers.
- U.S. News & World Report: Great Step for Baby: Walkable Neighborhoods Linked to Safer Pregnancies U.S. News & World report published an article featuring Karen Conway, professor of economics, author of a study published in Economics & Human Biology, looking at the influence of living in walkable communities has on health outcomes for pregnant women.
Research Centers
Center for Venture Research
Center for Venture Research
The Center for Venture Research is a multidisciplinary research unit whose principal area of expertise is in the study of early stage equity financing for high growth ventures.
Rosenberg International Franchise Center
Rosenberg International Franchise Center
The Rosenberg International Franchise Center (RIFC) explores and advances the understanding of franchising through academic research, education and outreach. Franchising represents over $674 billion of the business conducted in the United States of America annually.
