Crowdsourcing for Innovation

Matthew O'Hern, Assistant Professor of Marketing
Matt O'Hern close up of him sitting at his desk

Matthew O’Hern’s career path has been set since he was in sixth grade. “Almost all my friends wanted to be NFL players, and I thought, ‘well, I think it would be pretty cool to be a professor,’” he said. Years later, O’Hern remains on the cutting edge in a highly ranked department...