Marketing professor Billur Akdeniz uses empirical modeling to solve problems
Even though Billur Akdeniz has known since she was an undergraduate economics major that she would rather work in academia than the business world, her work as an associate professor of marketing keeps her very connected to business practice.
As an associate professor of marketing in Paul College, Akdeniz uses empirical modeling to solve managerial problems in the new product development, market signaling, and international marketing areas.
She chose to focus in marketing after studying economics because it allowed her to combine her background in economics with business strategy.
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