Business Administration Major: Information Systems and Business Analytics Option (B.S.)

Business Administration Major: Information Systems and Business Analytics Option (B.S.)

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The Information Systems and Business Analytics (ISBA) Option provides you with both business problem solving skills and in-depth technical knowledge. The program concentrates on two areas: 1) organizations, with an emphasis on business processes, and 2) technology, with an emphasis on analysis, design, implementation, and management of an organization’s information systems. This major is part of the college's Business Analytics Initiative.



Information system and business analytics (ISBA) professionals are critical to the success of any business, helping it to gather, process, store, and analyze data. They use a range of cutting-edge technologies, statistical models, and quantitative methodologies to bring a data-driven approach to their businesses, resulting in effective decision-making. They work in a variety of sectors and can implement analytical-based solutions to complex real-world business challenges. If you're interested in the convergence of business, technology, and data, information systems and business analytics is a terrific choice for you.


The business administration information systems and business analytics option at UNH will help you learn the principles of information systems and business analytics, preparing you for a career in a variety of sectors. You also will be able to apply your knowledge to implement solutions or deliver cutting-edge, analytics-based solutions to real-world business challenges.Aside from the core courses necessary for the option, you can focus on information systems or business analytics. You will work on real-world industry projects and apply concepts and problem-solving skills learned in the classroom, graduating well-prepared to assist companies in solving complex problems, while also having the skills to continue learning as technology and business evolve.

Potential Careers

  • Business Intelligence Analyst
  • Data Analyst
  • Data Engineer
  • Data Scientist
  • Database developer/administrator
  • Financial Analyst
  • Marketing Analyst
  • Operations Analyst
  • Project manager
  • Risk analyst
  • Systems Analyst


Curriculum & Requirements

The Option in Information Systems and Business Analytics (ISBA) will appeal to students who wish to learn how to take advantage of contemporary technologies to solve complex business problems. Pivotal contributors to the success of any venture must be able to understand and communicate both the business needs as well as the technical details of solutions. The option prepares students for a career in a wide range of industries by helping them master the fundamentals of information systems and business analytics, as well as the ability to implement solutions or provide leading-edge, analytics-based solutions to real business problems. Students work on real-world industry projects and apply concepts and problem-solving skills learned in the classroom. All students in the option develop functional knowledge and skills in information systems and business analytics. Beyond the required courses in the option, students may choose between an emphasis in Information Systems or an emphasis in Business Analytics. The ISBA option can be completed as a single or dual option. In either case, the graduate will have tangible knowledge and skills. Regardless of one's interest area or degree, employers look for people that can help them solve problems efficiently and effectively. The ISBA option prepares students to do just that, and continue learning as technology and business continue to change. 

A typical plan of study follows, showing the major-required courses. Students take 16-18 credits per semester. Discovery Program requirements (including the Inquiry requirement in the first two years) and elective courses are taken as well. Students are expected to follow this course plan. In the first three semesters, students cannot take more than two major courses in a single semester. The options have additional requirements as noted. For a detailed schedule/plan of study for each option, students should check with the Paul College Undergraduate Programs and Advising Office for specific recommendations.

Business Adminsistration core requirements
ADMN courses:
ADMN 400Introduction to Business4
ADMN 403Computing Essentials for Business1
ADMN 410Management Information Systems4
ADMN 502Financial Accounting4
ADMN 503Managerial Accounting4
ADMN 510Business Statistics4
ADMN 570Introduction to Financial Management4
ADMN 575Behavior in Organizations4
ADMN 580Quantitative Decision Making4
ADMN 585Marketing4
ADMN 775Strategic Management: Decision Making 14
Other subject code courses:
ECON 401Principles of Economics (Macro)4
ECON 402Principles of Economics (Micro)4
MATH 422Mathematics for Business Applications4
or MATH 424A Calculus for Social Sciences
PHIL 431Business Ethics4
PAUL 405Freshman Academic Experience I1
PAUL 406Freshman Academic Experience II1
PAUL 660BiP-Social Intelligence Topics 22
PAUL 670BiP-Analytical Intelligence Topics 22
PAUL 680BiP-Competitive Intelligence Topics 22
PAUL 690BiP-Professional Intelligence Topics 22

This is the capstone course in the business administration  program, and satisfies the capstone requirement of  the Discovery Program. Students may be required to concurrently enroll in ADMN 700 PAUL Assessment of Core Knowledge (zero credits) for AACSB accreditation purposes.


Students may satisfy PAUL 660, PAUL 670, PAUL 680, PAUL 690 requirements through other courses/experiences with approved intelligence attributes assigned.  

Depending of the choice of option and the specific requirements thereof, students may be able to take PAUL or non-PAUL electives in their junior or senior year.

Option in Information Systems and Business Analytics

DS 673Database Management4
DS 775Corporate Project Experience4
Electives: Select three courses 112
DS Electives
DS 662
Programming for Business
DS 671
Data Visualization and Prescriptive Analytics
DS 774
DS 768
Forecasting Analytics
DS 720
Topics in Decision Sciences II ( Regression Analysis)
Other Electives
ADMN 799
Honors Thesis/Project 3
MATH 426
Calculus II
ACC 720
Topics in Accounting (Accounting Analytics) 2
MKTG 763
Marketing Analytics 2
FIN 706
Financial Modeling and Analytics 2
FIN 710
Big Data in Finance 2
IT 666
Cybersecurity Practices
Total Credits20

At least two elective courses must be DS courses.  


Only for students completing 2nd option in Accounting, Finance or Marketing. 


Subject to approval from Option Coordinator based on thesis topic relevance to ISBA. 

  • Students will demonstrate proficiency in the core content areas of business.
  • Students will think critically to address business situations.
  • Students will demonstrate communication skills to interact effectively in business situations.
  • Students will identify and understand the ethical dimensions and implications of business decisions.
  • Students will demonstrate the ability to analyze a business situation by applying a multiple stakeholder lens.
  • Students will demonstrate an understanding of business practices as they relate to local, national and global competitiveness.

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