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Lisa Keslar
Adjunct Instructor in Decision SciencesEmail: Lisa.Keslar@unh.eduPhone: (603) 862-3388
Business Administration Major: Entrepreneurial Studies Option (B.S.)
Business Administration Major: Entrepreneurial Studies Option (B.S.)

The Entrepreneurial Studies (ES) Option is not just marketing, management, or finance -- it's all of that and more. Entrepreneurial Studies is designed for students who want to become involved in high-growth ventures -- as an entrepreneur, employee, or investor.
What is entrepreneurial studies?
Entrepreneurial studies is not just marketing, management or finance — it’s all of that and more. If you are creative and want to bring that creativity and innovation into your profession — whether you are interested in starting your own business, working for a new venture, investing in start-ups, or becoming involved in new venture creation within an established organization — then entrepreneurial studies is a great choice.
Why study entrepreneurial studies at UNH?
The business administration entrepreneurial studies major fosters an entrepreneurial culture throughout the program.It is focused on applied, real-world learning where teachers are not only world-renowned faculty members, but also include entrepreneurs, employers and investors. Key program features include an internship at an entrepreneurial venture, and a year-long cohort that allows like-minded, innovative students to work closely together on a senior project, supporting each other as they develop their own venture and learn about business concepts from both the entrepreneur and investor viewpoint.
Potential careers
- Analyst
- Business Development manager
- Entrepreneur
- Financial advisor
- Investor
- Managing director
- Marketing manager
- Operations manager
- Sales manager
Curriculum & Requirements
The Option in Entrepreneurial Studies is designed for students interested in entrepreneurship and creativity and who seek to learn about starting high growth business, working for a new venture, investing in start-ups or becoming involved in a new venture creation within an established organization. The ES option fosters an entrepreneurial culture throughout the program with a priority on applied learning in the dynamic environment of entrepreneurial ventures. Students apply what they’ve learned to a senior project and in conducting due diligence for investors. The ES option studies entrepreneurship from the entrepreneurs, employees and the investor’s perspective.
A typical plan of study follows, showing the major-required courses. Students take 16-18 credits per semester. Discovery Program requirements (including the Inquiry requirement in the first two years) and elective courses are taken as well. Students are expected to follow this course plan. In the first three semesters, students cannot take more than two major courses in a single semester. The options have additional requirements as noted. For a detailed schedule/plan of study for each option, students should check with the Paul College Undergraduate Programs and Advising Office for specific recommendations.
Code | Title | Credits |
---|---|---|
Business Adminsistration core requirements | ||
ADMN courses: | ||
ADMN 400 | Introduction to Business | 4 |
ADMN 403 | Computing Essentials for Business | 1 |
ADMN 410 | Management Information Systems | 4 |
ADMN 502 | Financial Accounting | 4 |
ADMN 503 | Managerial Accounting | 4 |
ADMN 510 | Business Statistics | 4 |
ADMN 570 | Introduction to Financial Management | 4 |
ADMN 575 | Behavior in Organizations | 4 |
ADMN 580 | Quantitative Decision Making | 4 |
ADMN 585 | Marketing | 4 |
ADMN 775 | Strategic Management: Decision Making 1 | 4 |
Other subject code courses: | ||
ECON 401 | Principles of Economics (Macro) | 4 |
ECON 402 | Principles of Economics (Micro) | 4 |
MATH 422 | Mathematics for Business Applications | 4 |
or MATH 424A | Calculus for Social Sciences | |
PHIL 431 | Business Ethics | 4 |
PAUL 405 | Freshman Academic Experience I | 1 |
PAUL 406 | Freshman Academic Experience II | 1 |
PAUL 660 | BiP-Social Intelligence Topics 2 | 2 |
PAUL 670 | BiP-Analytical Intelligence Topics 2 | 2 |
PAUL 680 | BiP-Competitive Intelligence Topics 2 | 2 |
PAUL 690 | BiP-Professional Intelligence Topics 2 | 2 |
- 1
This is the capstone course in the business administration program, and satisfies the capstone requirement of the Discovery Program. Students may be required to concurrently enroll in ADMN 700 PAUL Assessment of Core Knowledge (zero credits) for AACSB accreditation purposes.
- 2
Students may satisfy PAUL 660, PAUL 670, PAUL 680, PAUL 690 requirements through other courses/experiences with approved intelligence attributes assigned.
Depending of the choice of option and the specific requirements thereof, students may be able to take PAUL or non-PAUL electives in their junior or senior year.
Option in Entrepreneurial Studies
Code | Title | Credits |
---|---|---|
Required | ||
MKTG 763 | Marketing Analytics | 4 |
or MKTG 764 | New Product Development | |
DS 741 | Private Equity/Venture Capital | 4 |
DS 742 | Internship in Entrepreneurial and Management Practice | 4 |
MGT 733 | Launching New Ventures | 4 |
Total Credits | 16 |
- Students will demonstrate proficiency in the core content areas of business.
- Students will think critically to address business situations.
- Students will demonstrate communication skills to interact effectively in business situations.
- Students will identify and understand the ethical dimensions and implications of business decisions.
- Students will demonstrate the ability to analyze a business situation by applying a multiple stakeholder lens.
- Students will demonstrate an understanding of business practices as they relate to local, national and global competitiveness.