Valentina Bulava

In today's data-driven world, business leaders must leverage the power of data analytics to achieve their goals and stay ahead of their competitors. Business analytics is a structured approach to analyzing and interpreting insights for data-driven decisions and strategy.

Employing a business analyst is essential if you want to boost growth. At the Center for Business Analytics – Paul College, UNH, we work on real-life projects with our student analyst interns, and see what impact they make on our clients.

Pete Gerhard, an MBA graduate who worked at the Center agrees that analytics is what can shift businesses towards a brighter future. "During my time at the Center, I gained extensive experience in project management, sports analytics lab development, and database management while working closely with my colleague Michela," says Pete. "I strongly believe in the power of business analytics and feel that many businesses could benefit from a deeper understanding of their data. That's where a Business Analyst can make a real difference. As I continue to progress in my career towards a financial planning role, I hope to gain hands-on experience with analytics and interpretive forms of visualization. Looking to the future, I am excited to improve my skills using AWS and Python and potentially even start learning more about data engineering."

So how can data science provide significant benefits to your business? First of all, it can help you stay ahead of the competition. In the increasingly competitive marketplace, you must understand and monitor the market trends that are shaping your business. A business analyst is an employee who would analyze your customer data, market trends, and competition to identify opportunities and threats. So, you will be able to take a proactive approach to your business strategy.

Secondly, with analytics you identify areas for improvement. Business analytics provides insights into your customers' behavior and interactions with your business, so your team can identify areas of improvement within business operations, such as customer service, sales processes, and product development.

There is more to the benefits: predictive insights and cost-effective solutions. A business analyst can help you improve your business's performance, identify trends and patterns that could impact you in the future and anticipate changes in the market. You can also make informed decisions about investing in new technology or expanding into new markets based on this predictive data.Hiring a business analyst can seem expensive initially, but it can be a cost-effective solution in the long run. A business analyst can help you to identify areas where you can cut costs and improve efficiency. This can lead to significant savings for your business.

Business analytics is a crucial component of any business strategy. Whether you're a small business owner, recruiter, manager, or industry leader, data science can provide significant benefits to your business. So, if you want your business to grow and thrive in today's competitive marketplace, the time is now to hire a business analyst. Our UNH students have hand-on experience with real projects, and we are always happy to learn more about your business needs to connect you with right graduates. Our mission is to build industry partnerships and make meaningful connections.

To sum up, here are the three reasons why a business should hire a business analyst:

  1. Data-driven decision making: By hiring a graduate with a background in business analytics, businesses can make more informed decisions and minimize the risks associated with uncertainty.
  2. Improved efficiency and profitability: A business analyst can help identify inefficiencies in processes, operations, and strategies and suggest improvements to increase productivity and profitability.
  3. Fresh ideas and future-proofing the business: As technology continues to play a more significant role in every industry, hiring a business analyst can help businesses stay ahead of the curve. A graduate with knowledge of trends, emerging technologies and analytics tools can help the business adapt and evolve.