Service Packages

Discover a suite of tailored data services designed to empower your business. From in-depth market research to strategic competitor analysis and affordable pricing modeling, we provide the insights you need for success. Explore our range of services, each crafted to elevate your decision-making and propel your business forward. At the Center for Business Analytics - Paul College, UNH, we turn data into your most valuable asset. Let's drive your success story together.

Marketing Research Package is a comprehensive solution designed for businesses seeking a deeper understanding of market dynamics, consumer behavior, and emerging trends. This  project equips you with actionable data essential for informed decision-making and effective strategic planning.

Process Breakdown:

  1. Onboarding: We kick off with an initial consultation to grasp your objectives, followed by establishing a data sharing and confidentiality agreement. 

  2. Data Collection and Analysis: Our team diligently gathers industry reports, market data, and customer insights. Using AI, statistical and analytical tools, we analyze the collected data to identify key insights.

  3. Competitive Analysis: We conduct a brief analysis of your competitive landscape, pinpointing strengths, weaknesses, and benchmarking your position against key competitors.

  4. Trend Identification: Our experts identify crucial emerging market trends and opportunities within your industry, while also evaluating potential threats and challenges.

  5. Reporting and Recommendations:  We provide tailored strategic recommendations based on the research findings, guiding your business toward informed and impactful marketing decisions.

Choose our Marketing Research Package for insights that transform challenges into opportunities and data into growth. 

The Center for Business Analytics turns business challenges into strategic opportunities. We begin with a discovery session to understand your goals, then create a custom plan with clear recommendations and actionable steps to improve operations. We also identify key partnerships and resources to help implement your strategy effectively.

Our Strategic Data Insights Package is a specialized offering for businesses looking to leverage their existing datasets to their fullest potential. This package provides thorough data analysis and impact assessment, delivering actionable insights crucial for informed strategic decision-making and driving positive business outcomes.

Process Overview:

  1. Onboarding: An initial consultation aimed to understand your business objectives and establish specific analysis goals. We ensure a seamless data-sharing agreement with a strong emphasis on data confidentiality.

  2. Data Quality Assessment: We evaluate the quality and reliability of your datasets. This step involves identifying and resolving any issues that could impact the accuracy of our analysis.

  3. Exploratory Data Analysis (EDA) & Statistical Modeling: Our team conducts an exploratory data analysis to reveal patterns, trends, and outliers. We employ advanced statistical modeling techniques to assess the impact of various factors on your key business metrics.

  4. Impact Assessment and Recommendations: A comprehensive report is prepared, detailing key findings, insights, and recommendations, aimed at guiding your strategic decisions and maximizing the impact of your data.

Opt for our Strategic Data Insights Package to transform your data into a powerful asset for strategic enhancement and outcome-driven decision-making.

If you are interested in learning more or partnering with us, contact us directly at CBAnalytics@unh.edu or Nagaraj.Bukkapatnam@unh.edu.

The time each project takes differs depending on your needs, avaiable resources and workload. All deliverables deadlines will be discussed in the Statement of Work.