Marketing Spotlight

Justin Pomerance, assistant professor of marketing
A University of New Hampshire researcher found the uncertainty caused by the COVID-19 pandemic combined with exposure to fake news led people to feel a joint desire to save for the future but also to spend a little bit more to make themselves feel better.
The study discovers critical managerial trade-offs between product and brand portfolio decisions, as product and brand portfolio decisions are intertwined and a careful examination of the existing product and brand portfolio characteristics simultaneously seem...
Research examines changing bases of mutual trust formation in university-industry collaborations
Professor of marketing Ludwig Bstieler has devoted himself for more than a decade to understanding the inner workings of the complex relationship between universities and industry partners. “Universities and industry have important differences,” says Bstieler. 
Dual major combines love of sports with business
“My interview was at Fenway Park. I can’t tell you what they asked me, I can’t tell you what we talked about. It was the most surreal experience of my life,” Robie says. Carlton Robie, a dual major in business administration/marketing and sports studies, is a Dean’s Ambassador, co-managing director...
Hear how getting involved with the UNH Sales Club at the University of New Hampshire's Paul College of Business and Economics helped Matt Haley '19 get ready for the job market.
Fulbright Distinguished Chair
Professor Du is starting a new project examining how companies should revise their corporate social responsibility strategies and programs to address the challenges in the age of artificial intelligence. She is Associate Professor of Marketing at the Peter T. Paul...
Devin McMahon '19 pursues a future in advertising
When she was in her first-year student, Devin McMahon ’19 couldn’t imagine getting opportunities like traveling across the country or presenting a business plan. Now, as she pursues a future in the advertising industry, she’s happy she pursued each challenge head-on.
If we can’t eliminate uncertainty in business, perhaps we can turn it to our advantage
Billur Akdeniz Talay, associate professor of marketing sciences, strives to identify the answers for questions “that keep managers awake at night.” 
Marketing with Communications Minor
If I could do my blog full time after I graduate, that would be ideal. I love writing and it’s my favorite platform to express myself. I can write whatever I want and share my opinion about things. And being a marketing major I’ve realized that companies having blogs is such a crucial tool to...
Marketing Major with a Minor in Sales
It was awkward. I called a prospect and as we got to chatting and I began my pitch, he cut in and said ‘I’m actually no longer with the company.’ I got the impression he had been laid off. He was one of my top prospects and I didn’t know where to go with it anymore. A couple weeks later, I saw that...
Marketing and Management Dual Major
Media has always played a huge role in my life, I’ve always been an informed person, and I’m fascinated by how widely available information is to everybody. But with that comes responsibility. And after my internship this summer, I have a much deeper appreciation for how important the media’s role...
Students learn about business in the Dominican Republic
In today’s world, global and cultural knowledge has become increasingly more critical for success in the business field. Ashton-Savage, principal lecturer in marketing, made it her mission to provide a short-term, study-abroad class to...