Research Spotlight

Economics professor Bruce Elmslie reflects on the 18th-century economist
If Bruce Elmslie, Paul College professor of economics,  has his way, readers of the Journal of Economic Perspectives are in for a rousing good read in the Spring 2018 edition. That is when the highly influential journal will publish Elmslie’s revaluation (and revelation) of Adam Smith’s historic...
Finance professor Yixin Liu investigates the value of corporate cash holdings
According to Moody’s Investor Services, U.S. non-financial companies held about $1.7 trillion in cash in 2016. Corporate cash holdings have more than doubled in the last 10 years, attracting the attention of activist investors, the public and academics, alike. Their concern? “Many view cash hoards...
When it comes to CEOs, time really is of the essence
A CEO not only sets the tone of an organization but also the “pace,” a work style with far-reaching implications for corporate success. So demonstrates Paul College’s Jianhong Chen, assistant professor of strategic management, in her influential study of “urgency and pacing” or “temporal...
Decision sciences professor Ali Hojjat knows how to optimize online ads
Ever noticed those ads that pop up or fill in the banners and borders of the web pages you visit? Advertisers, it goes without saying, are hoping you do. Internet ads may be annoying but they’re an inescapable part of everyday life online. They also comprise a $72 billion industry that reaches many...
Marketing professor Billur Akdeniz uses empirical modeling to solve problems
Even though Billur Akdeniz has known since she was an undergraduate economics major that she would rather work in academia than the business world, her work as an associate professor of marketing keeps her very connected to business practice.  As an associate professor of marketing in Paul College...
Economics professor Reagan Baughman explains the connection
Health economist Reagan Baughman has seen firsthand how public policy directly impacts the health care of millions of people. 
Marketing professor Danielle Brick studies how brands affect relationships
You like Coke and Starbucks. Your partner likes Pepsi and Dunkin’ Donuts. Does it matter? Surprisingly, it does, said Danielle Brick, assistant professor of marketing at Paul College. “Most people aren’t aware that brands and consumer behavior can influence your relationship and vice versa. In fact...
Studying the connection between new product innovation and university-industry partnerships
Two heads are better than one. Ten heads are better than two. But when it comes to new product development, more heads around the table can mean more innovation, but also more headaches for the partners involved. That is where Ludwig Bstieler’s research comes in. His work involves improving...
Matthew O'Hern, Assistant Professor of Marketing
Matthew O’Hern’s career path has been set since he was in sixth grade. “Almost all my friends wanted to be NFL players, and I thought, ‘well, I think it would be pretty cool to be a professor,’” he said. Years later, O’Hern remains on the cutting edge in a highly ranked department...  
Shuili Du, Associate Professor of Marketing
Firms that are more sustainable benefit in an expected way. They tend to be more innovative and introduce more successful new products.  
How do customers really think, feel, and act? This question drives Goksel Yalcinkaya, associate professor of marketing, as he conducts research in the areas of new product development and innovation.