Matthew O'Hern

ASSISTANT PROFESSOR
Marketing
Phone: (603) 862-5361
Office: Marketing, Paul College Rm 260H, Durham, NH 03824
Matthew O'Hern

Education

  • Ph.D., Marketing, University of Wisconsin
  • M.A., Germanic Studies, Indiana University
  • M.B.A., Marketing, Indiana University
  • B.A., History, Grinnell College

Courses Taught

  • MKTG 557: Promotion and Advertising
  • MKTG 598: Top/Promotion & Advertising
  • MKTG 757: Integrated Marketng Communictn

Selected Publications

Bstieler, L., Gruen, T., Akdeniz, B., Brick, D., Du, S., Guo, L., . . . Yalcinkaya, G. (2018). Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA‐UNH Doctoral Consortium. Journal of Product Innovation Management, 35(3), 300-307. doi:10.1111/jpim.12447

Rindfleisch, A., O Hern, M., & Sachdev, V. (2017). The Digital Revolution, 3D Printing, and Innovation as Data. Journal of Product Innovation Management, 34, 681-690.

Phelan, B., & O Hern, M. (2016). The Impact of Motivational Factors on Daily Fantasy Sports Participation.

Rindfleisch, A., & O Hern, M. (2015). Brand remixing: 3D printing the Nokia case. In Brand Meaning Management (pp. 53-81). Emerald Group Publishing Limited.

O Hern, M. S., & Kahle, L. R. (2013). The empowered customer: User-generated content and the future of marketing. Global Economics and Management Review, 18, 22-30.

OHern, M. S., & Rindfleisch, A. (2010). Customer co-creation. In Review of marketing research (pp. 84-106). Emerald Group Publishing Limited.

Most Cited Publications