Danielle Brick

Phone: (603) 862-3354
Office: Marketing, Paul College Rm 270K, Durham, NH 03824
Danielle Brick

Danielle J. Brick is an Assistant Professor of Marketing at the University of New Hampshire’s Peter T. Paul College of Business and Economics. Her research investigates how close relationships and consumer behavior jointly influence consumer well-being. Within this broader topic, her research can be organized into three themes: the interplay of brands and people, brand relationships, and shared consumer decisions and experiences. She uses experimental techniques as well as multilevel modeling/dyadic data analysis in her work. Professor Brick's marketing research has been published in the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of the Association for Consumer Research.

Prior to receiving her Ph.D. from the Fuqua School of Business at Duke University, Professor Brick worked on bio-medical research in the Neuroendocrine Unit at Massachusetts General Hospital. There, she co-authored several papers on growth hormone and obesity.


  • Ph.D., Business Administration and Marketing, Duke University
  • B.A., Psychology, Amherst College

Research Interests

  • Consumer Behavior

Courses Taught

  • ADMN 585: Marketing
  • MKTG 753: Consumer/Buyer Behavior

Selected Publications

Brick, D. J., Scherr, K. A., & Ubel, P. A. (2019). The Impact of Cost Conversations on the Patient-Physician Relationship. HEALTH COMMUNICATION, 34(1), 65-73. doi:10.1080/10410236.2017.1384428

Bstieler, L., Gruen, T., Akdeniz, B., Brick, D., Du, S., Guo, L., . . . Yalcinkaya, G. (2018). Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA-UNH Doctoral Consortium. Journal of Product Innovation Management, 35(3), 300-307. doi:10.1111/jpim.12447

Brick, D. J., Fitzsimons, G. M., Chartrand, T. L., & Fitzsimons, G. J. (2018). Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction. JOURNAL OF CONSUMER RESEARCH, 44(5), 991-1014. doi:10.1093/jcr/ucx079

Brick, D. J., & Fitzsimons, G. J. (2017). Oppositional brand choice: Using brands to respond to relationship frustration. Journal of Consumer Psychology, 27(2), 257-263. doi:10.1016/j.jcps.2016.10.002

Brick, D. J., & Fournier, S. (2017). How Consumers’ Attitudes Towards Brands Are Shaped. In M. R. Solomon, & T. M. Lowrey (Eds.), The Routledge Companion to Consumer Behavior. Routledge.

Bredella, M. A., Torriani, M., Ghomi, R. H., Thomas, B. J., Brick, D. J., Gerweck, A. V., . . . Miller, K. K. (2011). Determinants of bone mineral density in obese premenopausal women. Bone, 48(4), 748-754. doi:10.1016/j.bone.2010.12.011

Bredella, M. A., Torriani, M., Ghomi, R. H., Thomas, B. J., Brick, D. J., Gerweck, A. V., . . . Miller, K. K. (2011). Vertebral Bone Marrow Fat Is Positively Associated With Visceral Fat and Inversely Associated With IGF-1 in Obese Women. Obesity, 19(1), 49-53. doi:10.1038/oby.2010.106

Bredella, M. A., Ghomi, R. H., Thomas, B. J., Torriani, M., Brick, D. J., Gerweck, A. V., . . . Miller, K. K. (2010). Comparison of DXA and CT in the Assessment of Body Composition in Premenopausal Women With Obesity and Anorexia Nervosa. Obesity, 18(11), 2227-2233. doi:10.1038/oby.2010.5

Bredella, M. A., Torriani, M., Thomas, B. J., Ghomi, R. H., Brick, D. J., Gerweck, A. V., & Miller, K. K. (2009). Peak Growth Hormone-Releasing Hormone-Arginine-Stimulated Growth Hormone Is Inversely Associated with Intramyocellular and Intrahepatic Lipid Content in Premenopausal Women with Obesity. The Journal of Clinical Endocrinology & Metabolism, 94(10), 3995-4002. doi:10.1210/jc.2009-0438

Frystyk, J., Brick, D. J., Gerweck, A. V., Utz, A. L., & Miller, K. K. (2009). Bioactive Insulin-Like Growth Factor-I in Obesity. The Journal of Clinical Endocrinology & Metabolism, 94(8), 3093-3097. doi:10.1210/jc.2009-0614

Most Cited Publications