Danielle Brick

Phone: (603) 862-3354
Office: Marketing, Paul College Rm 270K, Durham, NH 03824
Danielle Brick

Danielle J. Brick is an Assistant Professor of Marketing at the University of New Hampshire’s Peter T. Paul College of Business and Economics. Her research investigates how close relationships and consumer behavior jointly influence consumer well-being. Within this broader topic, her research can be organized into three themes: the interplay of brands and people, brand relationships, and shared consumer decisions and experiences. She uses experimental techniques as well as multilevel modeling/dyadic data analysis in her work. Professor Brick's marketing research has been published in the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of the Association for Consumer Research.

Prior to receiving her Ph.D. from the Fuqua School of Business at Duke University, Professor Brick worked on bio-medical research in the Neuroendocrine Unit at Massachusetts General Hospital. There, she co-authored several papers on growth hormone and obesity.

Areas of Interest

Consumer behavior, consumer relationships and well-being, branding and brand relationships


  • Ph.D., Business Administration and Marketing, Duke University
  • B.A., Psychology, Amherst College

Research Interests

  • Consumer Behavior

Courses Taught

  • ADMN 585: Marketing
  • MKTG 753: Consumer/Buyer Behavior

Selected Publications

Brick, D. J., Scherr, K. A., & Ubel, P. A. (2019). The Impact of Cost Conversations on the Patient-Physician Relationship. HEALTH COMMUNICATION, 34(1), 65-73. doi:10.1080/10410236.2017.1384428

Brick, D. J., Fitzsimons, G. M., Chartrand, T. L., & Fitzsimons, G. J. (2018). Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction. JOURNAL OF CONSUMER RESEARCH, 44(5), 991-1014. doi:10.1093/jcr/ucx079

Brick, D. J., & Fitzsimons, G. J. (2017). Oppositional brand choice: Using brands to respond to relationship frustration. Journal of Consumer Psychology, 27(2), 257-263. doi:10.1016/j.jcps.2016.10.002

Brick, D. J., Chartrand, T. L., & Fitzsimons, G. J. (2017). The Effects of Resources on Brand and Interpersonal Connection. Journal of the Association for Consumer Research, 2(1), 78-92. doi:10.1086/688755

Brick, D. J., & Fournier, S. (2017). How Consumers’ Attitudes Towards Brands Are Shaped. In M. R. Solomon, & T. M. Lowrey (Eds.), The Routledge Companion to Consumer Behavior. Routledge.