Responsible and Profitable

Tuesday, June 20, 2017 - 7:30am

Companies with sustainability and corporate social responsibility as part of their DNA enjoy reputational and competitive advantages in their marketplace. This forms the crux of Shuili Du’s influential research findings that have appeared in top-tier scholarly journals such as Management Science and top-tier trade publications such as Harvard Business Review.

“I found that people think of themselves not only as ‘consumers’ or ‘investors’ but also as parents, members of a community and other identities with a wide range of needs.”

Du pioneered a multi-stakeholder approach to evaluating corporate social responsibility (CSR) as a competitive strategy. 

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