Marketing for the Real World

Friday, August 4, 2017 - 3:30pm

Marketing Workshop, the senior capstone course for all marketing students, allows students to test the waters of real-life marketing consulting. In this class, taught by principal lecturer in marketing Peter Masucci, teams of six to 10 students are matched with companies that have marketing problems they need help solving. These companies range from small nonprofits like Dover’s Woodman Museum to large global enterprises like  L. L. Bean. The teams spend the semester researching their company’s problem, offering up possible solutions, and then, when possible, help the company implement or test the solutions.

“It really requires them to put what they’ve learned in their classes over their four years into action,” said Masucci. Students act as pseudo marketing agencies and members are assigned different roles on the teams, such as being in charge of market research, consumer behavior, or advertising and creative.

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