Innovating New Products

Thursday, November 2, 2017 - 2:30pm

Paul College is proud to have a marketing department ranked by Academic Analytics in the top 5 percent nationally in scholarly productivity and impact. A particular strength of this department is a research prowess in new product development and innovation. The groundbreaking research conducted by our marketing faculty members provides research-backed data to inform companies as they plan their new product development and innovation strategies.

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