Peter Masucci

Principal Lecturer in Marketing
Paul College 325

Peter F. Masucci is a Principal Lecturer of Marketing at the Peter T. Paul College of Business and Economics at the University of New Hampshire, where he teaches/has taught graduate-level MBA courses in Marketing Management, Digital Marketing Communications, Marketing Research, Market Research for Emerging Technologies, New Product Development, and Advertising and Integrated Marketing Communications (IMC), as well as undergraduate marketing courses in the Principles of Marketing, Market Opportunities Analysis, Advertising and IMC, Marketing Research, Consumer Behavior, Digital Marketing Communications, and Marketing Workshop, the senior capstone course for marketing majors at Paul College. Mr. Masucci also taught Product Development and Marketing in the Management of Technologies (MOT) graduate program, and has taught International Management and Explorations in Entrepreneurship for the Management Department. He also taught graduate-level courses in Strategic Marketing Planning, IMC, Emerging Communications Technologies and Digital Marketing Communications, part-time at the Simmons College School of Management, in Boston.

Mr. Masucci is a two-time recipient (2013 and 2006) of the “Excellence in Teaching Award” from the Peter T. Paul College of Business and Economics (formerly the Whittemore School of Business and Economics) at UNH, and in 2007 he received the “Bernstein Teaching Service Award” from Simmons College, and in 2006 Mr. Masucci was inducted as a member of the UNH chapter of the Golden Key International Honour Society.

In addition to teaching, Mr. Masucci served as the Chair of the UNH Undergraduate Research Conference (URC) Planning Committee in 2011 and 2012 and as Chair of the business school URC from 2006 to 2010. The URC at UNH is the largest multi-disciplinary, single institution event of its kind in America. He also served as the faculty advisor to the UNH Marketing and Advertising Club from 2004 to 2011.

Prior to his career in teaching, Mr. Masucci worked in the high-technology industry for more than 30 years. His career gave him extensive experience in the areas of marketing and general management, and he held a variety of positions with companies in the computer, software, telecommunications, Internet and aerospace industries. His professional career also included work with both large, publicly held companies, as well as with several small, pre-IPO start-ups in roles of increasing management responsibility. He has worked in all facets of the marketing and general management functions during his career at such companies as FutureTense/Open Market, PictureTel, Sequoia Systems, Migration Software Systems, Alliant Computer Systems and Digital Equipment Corporation. Prior to these assignments, he spent five years in the Aerospace industry as a project engineer at Rockwell International, in Downey, California, where he worked on the Apollo and Skylab manned spacecraft programs, and he conducted spacecraft trajectory analysis research for NASA at the Electronics Research Center, in Cambridge, Massachusetts.

Mr. Masucci received a B.S. degree in Aerospace Engineering from Boston University, and an MBA degree from Clark University in Worcester, Massachusetts, with a concentration in marketing. He has lectured on a variety of marketing topics at industry conferences around the world and authored several articles on product positioning and marketing. He was a featured speaker at a MIT Enterprise Forum workshop on marketing, and served as a judge in the New Hampshire State Business Plan Competition. He currently serves on the Board of Directors of the Digital Marketing Center, a Portsmouth based nonprofit organization, and as an elected member of the Board of Trustees of the Wells, Maine, Public Library. Born and raised in Boston, Mr. Masucci now lives at Moody Beach in Wells, Maine.

Fields of Specialization

Product marketing, digital and social media marketing, advertising and IMC


M.B.A., Clark University
B.A., Boston University, Aerospace Engineering