Diane Devine (Mizusawa)

Lecturer in Marketing
Paul College 365A

Diane Devine is President of Devine Marketing Group, a strategic marketing, branding and management company located in Portsmouth, NH. She is classically trained in consumer packaged goods and has more than 25 years’ experience in strategic marketing. Devine has held senior management positions including VP/SVP  with tier one companies such as Kraft, General Foods and Saatchi & Saatchi.

Devine has strategic marketing experience with consumer and business-to-business companies across a wide variety of categories including: consumer packaged goods, retail, health care, non-profit, technical services, education and entertainment industries. From helping to bring CBS’s reality television program, Survivor, to achieve its number one Nielsen rating, to introducing numerous new products to market, she has demonstrated marketing experience in the following areas:

  • Strategic Marketing Consulting: Devine Marketing Group - www.devinemarketing.net (Johnson & Johnson, Phillips Exeter Academy, CBS TV Reality Show "Survivor", Dannon, Windsor Foods)
  • Product/Brand Management, Marketing: Director of Marketing, Kraft Foods (Cool Whip, Jell-O, Breyer's, Frozen Novelties); Vice President of Marketing, High Liner Foods
  • Advertising: Account Supervisor, Saatchi and Saatchi Advertising (Procter & Gamble - Duncan Hines, Crisco, Pert Shampoo, Tide)

Devine is a lecturer at the University of New Hampshire’s Peter T. Paul College of Business & Economics. She currently teaches ADMN 400-Introduction to Business, a course she has taught since 2008.

Devine is a contributing writer to The Sustainable Business Case Book (Flatworld Knowledge) authoring the “Sustainable Marketing” chapter and the “Seventh Generation Marketing Case Study,” and is a frequent lecturer on Marketing and Branding.


M.B.A., New York University
B.A., Rowan University, Communications/Marketing