Danielle J. Brick

Assistant Professor of Marketing
Paul College 270K
Danielle J.

Danielle J. Brick is an Assistant Professor of Marketing at the University of New Hampshire’s Peter T. Paul College of Business and Economics. Her research investigates how close relationships and consumer behavior jointly influence consumer well-being. Within this broader topic, her research falls into three themes: brand and interpersonal relationships, the role of power and money, and shared consumer decisions and experiences. She uses experimental techniques as well as multilevel modeling/dyadic data analysis in her work. Professor Brick's marketing research has been published in the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of the Association for Consumer Research. 

Prior to receiving her Ph.D. from the Fuqua School of Business at Duke University, Professor Brick worked on bio-medical research in the Neuroendocrine Unit at Massachusetts General Hospital. There, she co-authored several papers on growth hormone and obesity.


Ph.D., Duke University, Marketing
B.A., Amherst College, Psychology


Select Publications:

Brick, Danielle J., Gráinne M. Fitzsimons, Tanya L. Chartrand, and Gavan J. Fitzsimons; Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction. Journal of Consumer Research, forthcoming. doi: 10.1093/jcr/ucx079

Brick, Danielle J., and Gavan J. Fitzsimons. "Oppositional brand choice: Using brands to respond to relationship frustration." Journal of Consumer Psychology 27, no. 2 (2017): 257-263.

Brick, Danielle J., Tanya L. Chartrand, and Gavan J. Fitzsimons. "The Effects of Resources on Brand and Interpersonal Connection." Journal of the Association for Consumer Research 2, no. 1 (2017): 78-92.