M. Billur Akdeniz Talay
Professor Akdeniz’s research encompasses the empirical modeling of marketing strategy problems. Her research interests are i) the antecedents and consequences of new product development and innovation processes of a firm, ii) the dynamics of perceived and objective quality of products and brands, and iii) international marketing strategy and performance of firms. She uses analytical and econometric methods such as panel-data econometrics, multi-level modeling, and economic efficiency assessment techniques to understand these effects across industries, firms, brands, and products. Professor Akdeniz' s research has been published in the Academy of Management Journal, Journal of the Academy of Marketing Science, Journal of Product Innovation and Management, and Marketing Letters among others. She is on the Editorial Review Board of Industrial Marketing Management and a member of American Marketing Association, INFORMS, and Academy of Marketing Science.
Professor Akdeniz’s teaching interests are in the areas of marketing analytics, marketing management, and strategy. Her portfolio of teaching includes courses such as Market Opportunity Analysis, for Marketing and Entrepreneurship majors at the undergraduate level, Marketing Management and Marketing Analytics at the MBA level, and Customer Analytics at the M.S. Analytics program at UNH.
Marketing strategy, new product development and innovation, quality, international marketing, marketing analytics
Ph.D., Michigan State University, Marketing, 2009
M.B.A., Bogazici University, Istanbul, Turkey (high honors), 2004
B.A., Bogazici University, Istanbul, Turkey, Economics (honors), 2002
Refereed Journal Publications
Talay, M. Berk, M. Billur Akdeniz, and Ahmet H. Kirca (forthcoming), “When Do the Stock Market Returns to New Product Preannouncements Predict Product Performance? Empirical Evidence from the U.S. Automotive Industry,” Journal of the Academy of Marketing Science.
Akdeniz, M. Billur, and Roger J. Calantone (forthcoming) "A Longitudinal Examination of the Impact of Quality Perception Gap on Brand Performance in the US Automotive Industry." Marketing Letters.
Gonzalez-Padron, Tracy, M. Billur Akdeniz, and Roger J. Calantone (2014) "Benchmarking Sales Staffing Efficiency in Dealerships Using Extended Data Envelopment Analysis," Journal of Business Research, 67 (9), 1904-1911.
Akdeniz, M. Billur, Roger J. Calantone, and Clay M. Voorhees (2014) “Signaling Quality: An Examination of the Effects of Marketing and Non-Marketing Controlled Signals on Perceptions of Automotive Brand Quality," Journal of Product Innovation Management, 31 (4), 728–743.
Talay, M. Berk and M. Billur Akdeniz (2014) "In Time We Trust?: The Effects of Duration on the Dynamics of Trust-Building Processes In Interorganizational Relationships," Strategic Management Review, 8 (1), 77-90.
Akdeniz, M. Billur and M. Berk Talay (2013) "Cultural Variations in the Use of Marketing Signals: A Multilevel Analysis of the Motion Picture Industry," Journal of the Academy of Marketing Science, 41, 1-24 .
Akdeniz, M. Billur, Roger J. Calantone, and Clay M. Voorhees (2013) “Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-party Information,” Psychology & Marketing, 30 (1), 76-89.
McNally, Regina, M. Billur Akdeniz, and Roger J. Calantone (2011) "New Product Development Processes and New Product Profitability: Exploring the Mediating Role of Speed to Market and Product Quality," Journal of Product Innovation Management, 28 (S1), 63-77.
Kirca, Ahmet H., S. Tamer Cavusgil, Seyda Deligonul, M. Billur Akdeniz, Jessica J. Hoppner, Jeannette Mena, Joseph C. Miller, Wesley A. Pollitte, Morys Perry, Ryan C. White, and G. Tomas M. Hult (2011) "Firm-Specific Assets, Multinationality, and Financial Performance: A Meta-Analytic Review and Theoretical Integration," Academy of Management Journal, 54 (1), 47-72.
Akdeniz, M. Billur, Tracy Gonzalez-Padron, and Roger J. Calantone (2010) "An Integrated Marketing Capability Benchmarking Approach to Dealer Performance through Parametric and Non-parametric Analyses," Industrial Marketing Management, 39 (1), 150-160.
Talay, Mehmet Berk and M. Billur Akdeniz (2009) "What Causes Break-ups? Factors Driving the Dissolution of Marketing-Oriented International Joint Ventures," Advances in International Marketing: New Challenges to International Marketing, Rudolf R. Sinkovics and Pervez N. Ghauri (eds.), 20, 227-256.
Selected Conference Proceedings
Randhawa, Praneet, Ahmet Kirca, M. Berk Talay, and M. Billur Akdeniz “Interactive Effects of Product and Brand Portfolios on Firm Value” 2016 American Marketing Association's Summer Educator's Conference, Atlanta, GA.
O’Hern, Matthew, M. Billur Akdeniz, and Shuili Du “The Impact of User Contributions on NPD Success in a Crowdsourcing Community,” 2016 ISBM Academic Conference, Atlanta, GA.
O’Hern, Matthew, M. Billur Akdeniz, and Shuili Du “Impact of Core and Non-core Contributions on Crowdsourcing Performance,” 2016 ISPIM Innovation Forum: Charting the Future of Innovation Management, Boston, MA.
Talay, M. Berk and M. Billur Akdeniz* “Examining the Perceived Quality-Market Share Relationship: The Moderating Role of Quality Perception Gap.” 2014 INFORMS Marketing Science Conference, Atlanta, GA.
Akdeniz, M. Billur and Roger J. Calantone “Toward More Efficient New Product Development Projects: A Data Envelopment Analysis Approach.” 2013 American Marketing Association's Summer Educator's Conference, Boston, MA.
Talay, M. Berk and M. Billur Akdeniz “Too Much of a Good Thing: How Does Good Reputation Affect a Firm's Market Value?” 2013 INFORMS Marketing Science Conference, Istanbul, Turkey.
Akdeniz, M. Billur and M. Berk Talay "Examination of the Link between New Product Preannouncements and Firm Value: The Case of the U.S. Automotive Industry" 2012 American Marketing Association's Summer Educator's Conference, Chicago, IL.
Akdeniz, M. Billur and M. Berk Talay “Impact of Marketing Signals on Product Performance: A Cross-country Analysis” 2012 INFORMS Marketing Science Conference, Boston, MA.
Talay, M. Berk and M. Billur Akdeniz “Can Stock Markets Really Predict the Future? Case of Product Innovations” 2011 INFORMS Marketing Science Conference, Houston, TX.
Akdeniz, M. Billur and Roger J. Calantone “Antecedents and Consequences of the Gap between Perceived and Actual Quality of Brands,” 2011 Academy of Marketing Science Conference, Coral Gables, FL.
Akdeniz, M. Billur and M. Berk Talay “Effects of Country Culture on the Use of Signals in the Motion Picture Industry: A Hierarchical Growth Modeling Approach,” 2011 Academy of Marketing Science Conference, Coral Gables, FL.
Talay, M. Berk and M. Billur Akdeniz “On the Clairvoyance of Stock Markets: Can They Really Predict the Future of New Product Introductions?” 2011 Marketing Strategy Meets Wall Street II Conference, Boston, MA.
2015 Research and Engagement Academy Fellowship, University of New Hampshire.
2014 Richard E. Rosenthal Early Career Connection Fellowship, INFORMS Business Analytics and Operations Research Conference.
2012 Summer Research Fellowship, Graduate School, University of New Hampshire.
2011 Faculty Instructional Technology Summer Institute (FITSI) Fellowship, UNH.
2008 Fellow, AMA-Sheth Doctoral Consortium, University of Missouri.