• Do relationships run on Dunkin's?

    Marketing professor Danielle Brick studies how brands affect relationships.

    View ARTICLE

  • Ludwig Bstieler, Associate Professor of Marketing

    When it comes to new product development, the more heads around the table can mean more innovation, but also more headaches for the partners involved.

    Read more

  • Innovating Our Curriculum

    Tom Gruen,Professor of Marketing, Outstanding Research Award, Paul College.

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  • Matthew O’Hern, Assistant Professor of Marketing

    He remains on the cutting edge in a highly ranked department, focusing his research on concepts in new product development that will form the future. In particular, focuses on the benefits of crowdsourcing.

    Read more in Paul Perspectives

  • Shuili Du, Associate Professor of Marketing

    Firms that are more sustainable have a better understanding of current and future customer needs and, consequently, are able to generate new products that perform well in the market.

    Read more in Paul Perspectives

Marketing

The Marketing Department is dedicated to preparing students for 21st century marketing careers by:

  • Offering students a strong marketing foundation and a career track that will make them attractive to employers upon graduation and provide the basis for life-long marketing learning.
  • Interacting with students in ways that encourage individual curiosity, interest, and expression.
  • Engaging in leading-edge scholarly research, and integrating that research into the marketing curriculum.

Undergraduate Marketing Option

The Peter T. Paul College of Business and Economics offers bachelor of science degree programs in business administration, economics, and hospitality management. Students majoring in business administration can choose to complete the Marketing Option.

Graduate Degree Programs