The Rosenberg International Franchise Center is engaged in academic endeavors to produce timely and relevant franchise-related research and forecasts impacting the field of franchising. The center publishes a franchise index that tracks the market performance of the top 50 US public franchisors (RCF 50 Index). Participation in industry seminars as members of the International Franchise Association (IFA) allows for the interaction of academic and business leaders to share information and advance the understanding of franchising. Student education in the fundamentals of franchising (Franchising HMGT 756/MKGT 756) is designed to introduce the world of Franchising to upper-level, undergraduate business students.
- Academic Research
- RCF 50 Index
- Industry Seminars and Upcoming Expos
- Educational and Research guidance
- International Research Collaboration