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Nelson A. Barber Associate Professor of Hospitality Management 603.862.3571 Nelson [dot] Barber [at] unh [dot] edu |
Fields of Specialization:
Food and Beverage Management; Consumer Purchase Behavior (demand side research); International Wine Marketing Research, Social Responsibility, and Education
Education:
Ph.D., Texas Tech University
M.S., Purdue University
B.S., San Jose State University
A.O.S, Culinary Institute of America
Biography:
Nelson A. Barber is an Associate Professor of Hospitality Management in the Whittemore School of Business and Economics at the University of New Hampshire. His research focus is directed toward understanding consumer behavior, purchase behavior, and decision making (demand side research), with particular attention to wine and wine tourism. He has published numerous articles in such journals as the Tourism and Hospitality Research, International Journal of Hospitality Management, International Journal of Wine Business Research, Journal of Brand Management, and the Journal of Consumer Marketing, among others.
Dr. Barber is on the editorial boards of the Internatoinal Journal of Contemporary Hospitality Management, Journal of Tourism Research & Hospitality, and the Journal of Hospitality and Tourism Education; as well as reviews for several hospitality and marketing journals. Dr. Barber is a frequent presenter and speaker at international wine conferences where he received the best paper award for his presentation of “Consumers Environmental Knowledge and Attitudes: Influencing Purchase of Wine”, at the VDQS 16th Annual European Wine Economics Conference – Namur, Belgium, May 2009.
Dr. Barber is a member of the Council of Hotel, Restaurant and Institutional Education (CHRIE), the Society of Consumer Psychology (SCP), and the European Wine Economists society, where he is a member of the Scientific Committee.
Professional Experience:
SUMMER 2013 ON-LINE INTERNATIONAL MARKEITNG COURSE
Recent Research:
Sample of Published Research
Barber, N., Wilson, F., Venkatachalam, V., Cleaves, S.and Garnham, J. (forthcoming 2013). Integrating Sustainability into Business Curricula: University of New Hampshire Case Study. International Journal of Sustainability in Higher Education.
Barber, N. and Deale, C. (forthcoming 2013). Tapping mindfulness to shape sustainable hotel behavior. Cornell Hospitality Quarterly.
Barber, N. and Venkatachalam, V. (forthcoming 2013). Integrating Social Responsibility into Business School Education: A Student Perspective. American Journal of Business Education.
Barber, N. and Taylor, C. (forthcoming 2013). An experimental approach to assessing actual purchase behavior. International Journal of Wine Business Research.
Bishop, M. and Barber, N. (forthcoming 2013). Putting Your Money Where Your Mouth Is: The Value of Low Purchase Intention Consumers to Product Pricing. Journal of Product Innovation Management
Aliouche, H, Barber, N. and Goodman, R. (forthcoming 2013). Lodging Executives’ Sentiment as an Economic Indicator, Cornell Hospitality Quarterly.
Barber, N. (forthcoming 2013). Investigating the Potential Influence of the Internet as a New Socialization Agent in Context With Other Traditional Socialization Agents. Journal of Marketing Theory and Practice.
Bishop, M. and Barber, N. (2012). A Market Segmentation approach to esteem and efficacy in information search. Journal of Consumer Marketing.
Barber, N. Kuo, P. Bishop, M. and Goodman, R. (2012). Measuring psychographics to assess purchase intention and willingness to pay. Journal of Consumer Marketing.
Barber, N. and Goodman, R. (2011). A Strategic Approach to Managing Customer Service Quality. Journal of Service Science, 24(2).
Barber, N., Goodman, R. and Goh, B. (2011). Restaurant customers repeat patronage: A service quality concern. International Journal of Hospitality Management, 30.
Barber, N. (2010). Green” Wine Packaging: Targeting Environmental Consumers. International Journal of Wine Business Research, 22(4).
Barber, N. and Scarcelli, J. (2010). Enhancing Tangible Service Quality Assessment through the Dimension of Cleanliness. Managing Service Quality, 20(1).
Barber, N., Taylor, C. and Strick, S. (2010). Selective Marketing to Environmentally Concerned Wine Consumers: A Case For Location, Gender and Age. Journal of Consumer Marketing, 27(1).
Barber, N., Dodd, T. and Kolyesnikova, N. (2010). Gender Differences in Information Search: Implications for Retailing. Journal of Consumer Marketing, 26(6).
Books and Book Chapters
Barber and Seible (2012). “International Food and Culture." Developed in conjunction with Boston University and Pearson-Prentice Hall, a competency based instructional module for college F&B/Restaurant management and other courses.
Barber and Winans (2012). “Applying sustainability principals to restaurants”. Developed, in conjunction with Boston University and Pearson-Prentice Hall, a competency based instructional module for college F&B/Restaurant management and other courses.
Conference Proceedings
- VDQS 19th Annual Wine Economics Conference – Viseu, Portugal (2012)
Barber, N. (Author and Presenter) and Taylor, C. Marketing towards consumer lifestyle to build brand equity and increase revenue.
Barber, N. (Author and Presenter) Wine Packaging: Targeting Green Consumers.
Barber, N. (Author and Presenter) and Bishop, M. Putting Your Money Where Your Mouth Is: The Value of Low Purchase Intention Consumers to Product Pricing
Donovan, J. and Barber, N. (Author only) Motivational Factors in Selecting a Bottle of Wine
- VDQS 18th Annual Wine Economics Conference – Angers, France (2011)
Barber, N. A new recycling assessment measurement scale for consumers attending wine festivals
Donovan, J. and Barber, N. Differences in Tourism Marketing Strategies Between Wineries Based Upon Size or Location
- VDQS 17th Annual Wine Economics Conference – Palermo, Italy (2010) Presented
Barber, N. Smaller Wine Region Brand Equity: A Case for Consumer Values and Location.
- VDQS 16th Annual Wine Economics Conference – Namur, Belgium (2009) Presented
Barber, N. Consumers Environmental Knowledge and Attitudes: Influencing Purchase of Wine. BEST PAPER AWARD
Barber, N. and Taylor, C. Wine bottle closure: The importance to Millennials and Baby Boomers during purchase situations
- VDQS 15th Annual Wine Economics Conference – Collioure, France (2008) Presented
Barber, N., Taylor, C. and Dodd, T. Twisting Tradition: Consumers’ Perceptions of Alternative Closures.
Barber, N. and Dodd, T. An Analysis of State Direct Wine Shipment Laws. BEST PAPER AWARD
CIE Faculty Travel Report, June 2010
Center for International Education, University of New Hampshire
Honors & Awards:
BEST PAPER OF THE YEAR AWARD 2012
Journal of Hospitality and Tourism Education
Barber, N., Deale, C. and Goodman, R. (2011). Sustainability in the Hospitality Business Curriculum: A Pilot Study of Perspectives from Three Groups of Stakeholders. Journal of Hospitality and Tourism Education, 23(1), 6-17.
EXCELLENCE IN RESEARCH AWARD 2011
Whittemore School of Business and Economics - Recognizing faculty for supior creativity and success in research.
UNH RESEARCH AND ENGAGEMENT ACADEMY (Class of 2011)
The Academy is designed to enhance faculty members’ scholarly careers by strengthening the quality and quantity of proposals submitted to external funders and to increase the diversity of faculty who are awarded grant funding. This faculty professional development Academy is one of several programs offered by the Office of the Senior Vice Provost for Engagement and Academic Outreach (SVPEAO) to help advance faculty scholarship and engagement.
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