Nelson A. Barber, PhD
Food and Beverage Management;
Domestic and International Wine Marketing Research and;
Pro-Environmental Consumer Marketing
Nelson A. Barber is a tenured Associate Professor of Hospitality Management in the Peter T. Paul college of Business and Economics at the University of New Hampshire. His research focus is directed toward understanding consumer behavior, purchase behavior, and decision making (demand side research), with particular attention to wine and wine tourism. He has published numerous articles in such journals as the Cornell Hospitality Quarterly, International Journal of Hospitality Management, International Journal of Wine Business Research, Journal of Hospitality and Tourism Research, Journal of Product Innovation Management, and the Journal of Consumer Marketing, among others.
Dr. Barber is on the editorial boards of the Cornell Hospitality Quarterly, Journal of Hospitality and Tourism Education, Journal of Marketing Theory and Practice, Journal of Education for Business, Journal of Culinary Science and Technology; and is one of the Associate Editors for the Journal of Hospitality and Tourism Research, as well as reviews for several hospitality and marketing journals.
Dr. Barber is a member of the Executive Board for the European Association of Wine Economists/VDQS
Dr. Barber was a Guest Editor for the Special Issue on Social Entrepreneurship in the International Journal of Contemporary Journal of Hospitality Management.
Dr. Barber is Co-Executive Editor/Founder of the International Journal of Hospitality Beverage Management. Started this new Journal in January 2016 with kick-off June 2016.
Dr. Barber has discussed his research on consumer purchase behavior and pricing at various venues, most recently as an invited guest speaker in the course " S-5015 Applied Corporate Responsibility" at Harvard University Summer School (2015).
Dr. Barber is a frequent presenter and speaker at international wine conferences where he received the best paper award for his presentation of “Consumers Environmental Knowledge and Attitudes: Influencing Purchase of Wine”, at the VDQS 16th Annual European Wine Economics Conference – Namur, Belgium, May 2009.
Dr. Barber is a member of the Council of Hotel, Restaurant and Institutional Education (CHRIE), and the American Wine Society.
Sample of Published Research
Barber, N., Taylor, D.C., & Remar, D. (2016). Desirability Bias and Perceived Effectiveness Influence on Willingness-to-Pay for Normative Wine Products. International Journal of Wine Business Research.
Bishop, M. and Barber, N. (2015). Should I Pay More? The Relationship Between Normative Beliefs and Willingness-to-Pay for Organic and Local Products. Journal of Marketing Theory and Practice.
Barber, N., Bishop, M. and Gruen, T. (2014). Who pays more (or less) for pro-environmental consumer goods? Using the auction method to assess actual willingness-to-pay. Journal of Environmental Psychology.
Taylor, D.C., and Barber, N. (2014). Put a cork in it: Attitudes toward corkage fees in BYOB situations. Journal of Culinary Science and Technology.
Barber, N., Kim, Y. and Barth, S. (2014). Festivals Tourism: How important is Recycling to Attendees. Journal of Hospitality Marketing & Management.
Barber, N., Wilson, F., Venkatachalam, V., Cleaves, S.and Garnham, J. (2014). Integrating Sustainability into Business Curricula: University of New Hampshire Case Study. International Journal of Sustainability in Higher Education.
Barber, N. and Deale, C. (2013). Tapping mindfulness to shape sustainable hotel behavior. Cornell Hospitality Quarterly.
Barber, N. and Venkatachalam, V. (2013). Integrating Social Responsibility into Business School Education: A Student Perspective. American Journal of Business Education.
Barber, N. and Taylor, C. (2013). An experimental approach to assessing actual purchase behavior. International Journal of Wine Business Research.
Bishop, M. and Barber, N. (2014). Putting Your Money Where Your Mouth Is: The Value of Low Purchase Intention Consumers to Product Pricing. Journal of Product Innovation Management.
Book and Book Chapter Review
Barber (2013). Tasting the good life: wine tourism in the Napa Valley, Journal of Wine Research, 25:2, 134-136.
Barber (2015/16). The Wine Value Chain in China: Global dynamics, marketing and communication in the contemporary Chinese wine market”, Edited by Roberta Capitello, Steve Charters, David Menival and Jingxue (Jessica) Yuan, Elsevier Publishing
- VDQS 23rd Annual Wine Economics Conference – Colmar, France (2016) - submitted for peer review
Nelson Barber (Author and Presenter), "Desirability Bias and Perceived Effectiveness Influence on Willingness-to-Pay for Normative Wine Products"
- VDQS 22nd Annual Wine Economics Conference – Brno, Czech Republic (2015)
D. Christopher Taylor, Nelson Barber (Author and Presenter), D. Veena Parboteeah –"Exploring Impulse Purchasing of Wine in the Online Environment"
- VDQS 21st Annual Wine Economics Conference - Lyon, France (2014)
Harrington, R, Siahmakoun, L and Barber, N. (Author and Presenter), Is a sequential, profiling approach useful for predicting match perceptions in food and wine?
- VDQS 19th Annual Wine Economics Conference – Viseu, Portugal (2012)
Barber, N. (Author and Presenter) and Taylor, C. Marketing towards consumer lifestyle to build brand equity and increase revenue.
Barber, N. (Author and Presenter) Wine Packaging: Targeting Green Consumers.
Barber, N. (Author and Presenter) and Bishop, M. Putting Your Money Where Your Mouth Is: The Value of Low Purchase Intention Consumers to Product Pricing
Donovan, J. and Barber, N. (Author only) Motivational Factors in Selecting a Bottle of Wine
- VDQS 18th Annual Wine Economics Conference – Angers, France (2011)
Barber, N. A new recycling assessment measurement scale for consumers attending wine festivals
Donovan, J. and Barber, N. Differences in Tourism Marketing Strategies Between Wineries Based Upon Size or Location
- VDQS 17th Annual Wine Economics Conference – Palermo, Italy (2010) Presented
Barber, N. Smaller Wine Region Brand Equity: A Case for Consumer Values and Location.
- VDQS 16th Annual Wine Economics Conference – Namur, Belgium (2009) Presented
Barber, N. Consumers Environmental Knowledge and Attitudes: Influencing Purchase of Wine. BEST PAPER AWARD
Barber, N. and Taylor, C. Wine bottle closure: The importance to Millennials and Baby Boomers during purchase situations
TOP EDITORIAL BOARD MEMBER REVIEWER 2016
International Journal of Contemporary Hospitality Management
HIGHLY COMMENDED PAPER AWARD 2013
Emerald Group Publishing International Journal of Wine Business Research.
Nelson A. Barber and Christopher D. Taylor, (2013), "Experimental approach to assessing actual wine purchase behavior", International Journal of Wine Business Research, Vol. 25 Issue 3 pp. 203-226
BEST PAPER OF THE YEAR AWARD 2012
Journal of Hospitality and Tourism Education
Barber, N., Deale, C. and Goodman, R. (2011). Sustainability in the Hospitality Business Curriculum: A Pilot Study of Perspectives from Three Groups of Stakeholders. Journal of Hospitality and Tourism Education, 23(1), 6-17.
EXCELLENCE IN RESEARCH AWARD 2011
Whittemore School of Business and Economics - Recognizing faculty for superior creativity and success in research.
UNH RESEARCH AND ENGAGEMENT ACADEMY (Class of 2011)
The Academy is designed to enhance faculty members’ scholarly careers by strengthening the quality and quantity of proposals submitted to external funders and to increase the diversity of faculty who are awarded grant funding. This faculty professional development Academy is one of several programs offered by the Office of the Senior Vice Provost for Engagement and Academic Outreach (SVPEAO) to help advance faculty scholarship and engagement.
Hospitality Management Program, the Peter T. Paul College of Business and Economics
- HMGT 618 Uniform Systems for Hospitality
- HGMT 570 International Food and Culture
- HMGT 667 Advanced Food and Beverage (Capstone)
- HMGT 635 Hospitality Human Resources Management
- HMGT 703 Strategic Management (Capstone)
- HGMT 771 International Wines (Elective)
- MKGT 760 International Marketing (On-line Undergraduate)
- MKTG 898 International Marketing (On-line MBA)
Executive Education, The Peter T. Paul College of Business and Economics
- Certificate in Corporate Sustainability (Green Marketing)
- Certificate in Corporate Sustainability (Green Marketing)
Sample of key committees -
Member of the Paul College Executive Leadership Committee
Member of the Paul College Graduate Curriculum Committee
Member of the Paul College Policies and Procedures Committee
Chair of the Paul College Strategic Planning Committee
Chair of the Hospitality Management Curriculum Committee
Chair of the Hospitality Management Faculty Search Committee