• Better Predicting Market Performance

    Billur Akdeniz Talay’s research looks at pre-announcement impacts on new products

  • Outstanding Researcher Award

    Shuili Du explains how doing good positively impacts the bottom line.

     

    Read more about her research at Responsible and Profitable

  • Marketing Strategy

    Tom Gruen and MBA students beta test marketing software.

  • Digital Marketing Symposium

    Alumni sharing industry knowledge and job-specific skills as part of a career panel.

Marketing

The Marketing Department is dedicated to preparing students for 21st century marketing careers by:

  • Offering students a strong marketing foundation and a career track that will make them attractive to employers upon graduation and provide the basis for life-long marketing learning.
  • Interacting with students in ways that encourage individual curiosity, interest, and expression.
  • Engaging in leading-edge scholarly research, and integrating that research into the marketing curriculum.

Undergraduate Marketing Option

The Peter T. Paul College of Business and Economics offers bachelor of science degree programs in business administration, economics, and hospitality management. Students majoring in business administration can choose to complete the Marketing Option.

Graduate Degree Programs