The courses below are taught by faculty in the Department of Marketing. For specific courses required by a particular program, please refer to the program pages.
View all the 2013 SUMMER Marketing courses - Summer Course offerings
NOTE: All 2013 Summer Marketing courses are taught online with no campus residency required. All courses run from May 20 - June 21.
- ADMN 585 (1BB) - Marketing
- MKTG 550 (1BB) - Survey of Marketing
- MKTG 598 (1BB) - Online Marketing Communication
- MKTG 760 (1BB) - International Marketing
- MKTG 798 (1BB) - Online Marketing Communication
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- MKTG 550: Survey of Marketing
Minimum Credits: 4
Focuses on marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. For business administration minors and non-business administration majors. No credit for students who have had ADMN 585.
- MKTG 598: Topics in Marketing
Minimum Credits: 4
Special topics covering a variety of marketing principles. Topics may include promotion and advertising; retail and retail management; sales and sales management. Certain topics may have pre- or co-requisite courses. May be repeated up to 12 credits.
- MKTG 750: Marketing Strategy
Minimum Credits: 4
An integrative marketing course designed to provide the student with a cohesive understanding of marketing from a managerial perspective through the exploration of marketing problems with an emphasis on qualitative and quantitative analysis, integrative marketing decision-making, and strategy formulation. Through the use of case studies, the students will learn concepts and tools marketing decision-makers employ in practice. Prereq: ADMN 585, MKTG 752 and/or MKTG 763 are recommended.
- MKTG 752: Marketing Research
Minimum Credits: 4
Formulating research objectives to solve marketing problems: qualitative and quantitative techniques for surveys and marketing experimentation; commonly encountered analyses and models of secondary and primary data to aid marketers in decision making; strengths and limitations of marketing research in the marketing process. Prereq: ADMN 585.
- MKTG 753: Consumer/Buyer Behavior
Minimum Credits: 4
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to influence consumer choice. Prereq: ADMN 585. Writing intensive.
- MKTG 754: Retail Management
Minimum Credits: 4
Analysis of managerial problems in retailing establishments. Focus is on operational problems, retail store organization, location analysis, buying and inventory management, retail financial management, and selling and sales promotion. Other areas include environmental effects on retailing, the formulation of retail strategy, human resource issues, and customer service. Prereq: ADMN 585.
- MKTG 756: Franchising
Minimum Credits: 4
Designed to help students acquire an understanding of franchising as a system of distribution and business expansion. Franchising will be studied from both the perspectives of the franchise and the franchiser. In addition, economic, financial, and legal issues associated with franchising will be covered. By the end of the course, acquisition of skills and sources of information that would permit sound assessment of the business opportunities available in franchising. Prereq: ADMN 585 or HMGT 600. (Also offered as HMGT 756.)
- MKTG 757: Integrated Marketing Communication
Minimum Credits: 4
Course provides balanced coverage of all marketing communication tools: advertising, sales promotion, public relations, direct marketing, personal selling, POP, packaging, sponsorships, licensing, customer service. The course gives special emphasis to the integration of these tools to send target audiences a consistent, persuasive message that promotes the organization's goals. Prereq: ADMN 585. Note: Students who have taken MKTG 751 should not take MKTG 757.
- MKTG 760: International Marketing
Minimum Credits: 4
Environmental factors affecting international trade: culture and business customs, political and legal factors and constraints, economic and technological development, and the international monetary system. Integration of these with the marketing management functions of market research and segmentation; product, promotion, distribution, and pricing decisions. Prereq: ADMN 585.
- MKTG 762: Marketing Workshop
Minimum Credits: 4
Integrative study of a real marketing situation in a business, nonprofit institution, or government agency. Student teams identify problem, collect appropriate data, suggest alternative solutions, and submit a recommended course of action. Prereq: Senior standing; at least two of MKTG 752, 753, and 763.
- MKTG 763: Market Opportunity Analysis
Minimum Credits: 4
Introduces students to the analysis of the business environment in which a company operates and provides key inputs into strategic marketing planning and decision-making. Students will learn the process, concepts, and techniques commonly used in the identification, assessment, and forcasting of market opportunities. Prereq: ADMN 585; Pre- or Co-requisite ADMN 580.
- MKTG 764: New Product Development
Minimum Credits: 4
Tactical and strategic issues concerned with the development and marketing of product and service innovations. Equips students with the concepts, tools, and approaches useful in the development, management, and marketing of products and services. Provides an integrated experience of the process of uncovering customer problems, understanding these problems, and providing superior solutions. Prereq: ADMN 585.
- MKTG 798: Topics in Marketing
Minimum Credits: 4
Topics may change semester to semester. Previous topics have included Brand Management, New Product Development, and Advertising Workshop. - MKTG 798W: Topics
Minimum Credits: 4
Special topics; may be repeated. Prereq: a basic marketing course and permission. Writing intensive.
View the 2013 summer Marketing courses - Summer Course offerings